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District Supply and Marketing Society, Mayurbhanj

Introduction: 

District Supply and Marketing Society (DSMS), Mayurbhanj was registered under Societies Registration Act of 1860 having registration no. 4181374, dated 06.01.1994. It is a district unit of Odisha Rural Development and Marketing Society (ORMAS) Bhubaneswar, an apex state level marketing organization under administrative control of Panchayati Raj Department, Government of Odisha.

It was established with a mandate to provide non-credit inputs like procurement/purchase of raw material and sale of erstwhile IRDP/DWCRA/ TRYSEM products. At present DSMS is engaged in market promotion and facilitating marketing of SGSY and SHG products.

Collector and District Magistrate is the Chairperson and Project Director, DRDA is the Vice Chairperson of the DSMS. A development professional is Chief Executive of DSMS, deputed by ORMAS, Bhubaneswar.

Functions:

Major activities:

1. DSMS is facilitating sale of forest honey to the bulk buyers. Some portion is being processed, packaged and marketed under ‘ORMAS’ brand name.
2. Pressed sal leaf cups and plates produced by SHGs and SGSY swarojgaris is being marketed to bulk buyers at Maharashtra and Andhra Pradesh.
3. Swarojgaris of Siali leaf plate stitching activity under SGSY scheme are linked with bulk buyers.
4. DSMS represent district in various exhibitions like IITF, Regional SARAS, Gramshree melas Pallishree melas etc.
5. DSMS has been appointed by IOCL as its distributor of LPG Cylinders (Indane) through retail outlets owned by SHGs under ‘Shakti Gaon’ scheme.
6. DSMS is also involved in marketing of various NTFPs and organic agricultural produce.

Consultancy Services:
With recent paradigm shift in the focus of DSMS activities at Government level, now DSMS is also providing consultancy services against service charge to various agencies.
DSMS has already rendered consultancy services for planning of projects like PURA (Provision of Urban Amenities in Rural Areas) in Mayurbhanj.

DSMS has expertise in following fields:

Products: Market Facilitation

I. Forest Honey
 Bounty of Mother Nature
 Honoured and nourishing since ancient times, this gift from Mother Nature is appealing to everyone. Not to mention its rich fructose content, vitalizing enzymes and anti oxidants, which makes it a perfect source of energy and an anti ageing agent. The honey in its purest form is being collected by Khadias and Kolho (Ho), traditional tribal honey gatherers of ‘Simlipal’ forest, which is enriched with endogenous floral diversity. They collect honey from natural hives of Rock bees. (Apis dorsata) locally known as ‘Baghua’.

The traditional skills of these tribals have been upgraded with the help of NGOs Dharamitra and CSV, Wardha (Maharashtra) infusing ecological collection method. This had paved way towards sustainable source of income to the tribes and making honey hygienic and delicious.

Season : October to December and April to June
Potential : 20-25 Metric tonne per year
Potential Blocks : Jashipur, Karanjia, Thakurmunda, Bangriposi, Samakhunta and Kaptipada.

Price : 
Raw forest honey to bulk buyers Rs. 80-85 per kg 
Processed honey: Rs 100 -110 per kg for bulk supply.
Packaged and Branded to wholesellers (MRP)
500gm : Rs 90
250gm : Rs 48
100gm : Rs.24

II. Siali leaf plates and Buffet plates
Elegant and Eco-friendly
Gracefully stitched pressed bio-degradable siali leaf buffet plates are a cheap hygienic and ecological substitute for thermocol and plastic plates. The natural green colour with wild deciduous essence makes it ideal for parties and gatherings.

Siali (Bauhinia Vahili) is a woody climber, found deep inside the forest. After monsoon the newly flushed leaves are hand plucked, partially sun dried and stitched by the tribal women. These women were organized as SHGs under SGSY scheme and provided with sewing machine for thread stitching of leaves to reduce their drudgery and improve productivity. This is a true example of confluence of traditional knowledge and modern technology.

The stitched leaf plates are cut in to uniform size and packed as per buyer’s demand. For buffet plates, they are machine pressed with cardboard at base.

Season of availability: May to December.
Potential: 25 -30 lakhs thread stitched plates per year (10 truck loads)
Blocks: Bisoi, Bangriposi, Jashipur, Saraskana.
Price: 
Rs. 28-32 per 100 nos of thread stitched plates according to size.
Rs. 220 – 260 per 100 nos of Buffet plates (excluding packaging charges, FOR – Baripada). 

III. Sal leaf plates and cups
Dusky and Dignified
Mature Sal leaves are intricately adjoined with traditional knowledge in to plates, trays and cups, which are widely preferred by increasingly eco-conscious world. Its glistening dusky golden colour adds dignity to celebrations of any nature, especially in pujas, marriages and festivals.

The well-known timber-yielding tree Sal (Shorea robusta) is a dominant member of district flora. Its durable leaves are a source of income to the tribal, which are hand plucked by tribal women.

The leaves are not collected during months of July-Sep and Jan –March to strengthen the regenerative coppicing capacity of the stock.

The leaves are stitched with Neem/Bamboo sticks (Khadika) and cured under sun with utmost care to avoid fungal attack. Then they are machine pressed to give desired size and shape by SHG members and are packed as per buyers/market demand.

Season: Round the year except rainy season.
Potential: 2 truck loads per month
Block: Bisoi, Rasgovindpur, Karanjia, Thakurmunda.
Price: Tray & Thali - 101/2, 111/2, 121/2 Rs.30-38 per 100 pc
Dona -round, square,hexagonal,chutney, tiffin Rs.6-11per100 pc

IV. Dhokra
An antique expression
Done with great skill and meticulousness by the adroit artisans of the district these metal cast figures with intriguing wirework finish are well exquisite décor pieces.



These masterpieces will attract your attention by their expressive monumentality and altogether unusual stylization. Their characteristic feature is the rich surface decoration alternating with plain cast metal surfaces which gives the figures their lightness and elegance.

It represents images from rich Hindu mythology, ritual figures of animals and tribal life.

Season: Round the year
Blocks: Kuliana, Gopabandhunagar, Moroda and Bisoi.
Product range: Animals, birds, tribal dance set, pen stand, jewellery box, god & goddess and customized product.
Price: Price depends on the design and size of the product generally range from Rs. 100 to 5000.

V. Sabai
Threaded to perfection
Made out of grass, these natural threads are transformed in to captivating designs of great utility value by the deft hands of the traditional artisans.



The eulaliopsis binata locally known as sabai, bubai or bhabhar is naturally grown grass found in sandy lateritic soil of eastern part of the district. The grass has great coppicing power and can be harvested two times in a year. After harvesting the grass is immediately sun dried for 2-3 days to retain its natural greenish yellow colour and then stored in bundles. The ropes are hand made with application of water, which are then dried and polished to bring out its lustre. 

 



Various utility items like baskets, bags, tablemats, doormats, wall hanging and sofas are made out of it. Due to its rich fibrous nature it is best suited for production of high class printing paper.

It also has possible uses in Non Wood Paper and Composite Wood Industries. The fibers may be treated chemically to increase their strength, resistance and durability. Being natural product the ropes are widely preferred over synthetic threads by Forest Divisions for binding and supplying of bamboos to paper mills.

Season: Round the year.
Potential blocks: Moroda, Betnoti, Rasgovindpur, Suliapada, Baripada, Saraskana, Badasahi, Kuliana.
Product range: Ropes of various grades. Various utility items and customized articles.
Potential of supply: One truck load - 9 MT of rope (coarse/ superfine quality) per week.
Rate: Rs.9.50 to 22.00/kg (price of utility items depends upon the design, weight and size of the product. which normally range from Rs.10.00 to Rs.5,000.00.)

VI. Stone Carving
Memories etched for ever
The grandeur of a heritage evolved over the centuries, that gave the likes of Konark, Lingaraj and Jagannath is recreated with passion from black granite stones of khiching with enchanting fineness.



Season: Round the year
Potential blocks: Sukuruli and Kaptipada
Product range: Statues of god and goddess, animals, flower vase and customized products.
Price: Depends upon the size and artistic work, ranges from Rs.50.00 onwards.

VII. Sarees
Poetry in colours and patterns
Glorifying the ‘Ikkat’ out of tie and dye to exacting processes in cotton and famed tassar silk, they conjure a myriad arrangement that is at once unique, luxuriant, vibrant and is tribute to the mastery of the weavers of this high traditional art.

Season: Round the year
Potential blocks: Bahalda, Udala, Bangriposi.
Product range: Sarees in modern and traditional design, dress materials, furnishings, gamuchha, lungis.
Price: Cloth material ranges from Rs.60.00 onwards. Sarees range from Rs.300 onwards.

Address for Correspondence

Chief Executive                                         Project Director 
DSMS,Mayurbhanj                                  DRDA, Mayurbhanj
DRDA Building Second Floor                   Murgabadi, Baripada
Murgabadi, Baripada.                               Tel: 06792- 260318
Tel : 06792 – 260660 (O)                         Fax: 06792-260487
Cell: 0-9437037411
E-Mail: dsmsmbj@rediffmail.com
Fax : 06792-260487

Frequently Asked Questions

Question No.1.Who takes the benefits from the DSMS?
Ans: The Self help groups ,SGSY Swarojgaris, Mahila Mandals, and other groups formed by the NGOs,/craftsmen/artisan , who are engaged in production or value addition service in products/product developments.

Question No.2.What kind of benefits is expected from the DSMS?
Ans: DSMS works as a change manager which aspires to give a facilitation service in field of skill up gradation, technological support and marketing support for the best prices of the available products of the person/groups./beneficiaries covered under govt.schemes/groups promoted by NGOs/artisans.

Question No.3.What type of technological support is provided by the DSMS?
Ans: This DSMS aspires to provide an income generation activity based on the tested technique which is already successful, feasible, locally available, simple and manageable. 

Question No.4.What kind of marketing support is provided bye the DSMS?
Ans:DSMS acts as a facilitator for the tie ups with the local market ,institutional sale, sales out let of DSM for direct sales. To give the maximum out put for the products DSMS make them participate in PALLI SHREE MELA and apart from it the DSMS works as a contact point for them to participate in different MELAS promoted by the different state govts.in different parts of INDIA as well as similar marketing channel opportunities provided bye the Central govt. ministries namely SARAS which is arranged by the Ministry of Rural Development

Question No.5.Whom and how to contact for the training and services of DSMS?
Ans: You can put your queries regarding all types of services provides by DSMS in post and email at the following address:

Chief Executive                             Project Director 
DSMS, Mayurbhnaj                     DRDA, Mayurbhnaj
DRDA Building Second Floor       Murgabadi, Baripada
Murgabadi, Baripada.                   Tel: 06792- 260318
Tel: 06792 – 260660 (O)              Fax : 06792-260487
Cell: 0-9437037411
E-Mail: dsmsmbj@rediffmail.com 
Fax : 06792-260487

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